search query: @journal_id 794 / total: 218
references: 61-70 / 218
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61.
Nutrition ad claims and disclosures: Interaction and mediation effects for consumer evaluations of the brand and the ad
Marketing Letters
2000 : AUG, VOL. 11:3, p.235-247
 2000 Burton, S.
Andrews, J. C.
Netemeyer, R. G.
62.
Advertising spending and perceived quality
Marketing Letters
2000 : AUG, VOL. 11:3, p. 221-233
 2000 Moorthy, S.
Zhao, H.
63.
Leveraging equity across the brand portfolio
Marketing letters
2000 : AUG, VOL. 11:3, p. 210-220
 2000 Simmons, C. J.
Bickart, B. A.
Buchanan, L.
64.
A comparison of full profile and hierarchical information integration conjoint methods to modeling group preferences
Marketing Letters
2000 : MAY, VOL. 11:2, p. 165-175
 2000 Molin, E.J.E.
Oppewal, H.
Timmermans, H.J.P.
65.
The impact of innovativeness and development time on new product performance for small firms
Marketing Letters
2000 : MAY, VOL. 11:2, p. 151-163
 2000 Ali, A.
66.
A model for observation, structural and household heterogenity in panel data
Marketing Letters
2000 : MAY, VOL. 11:2, p. 137-149
 2000 Allenby, G.M.
Yang, S.
67.
Will you help me please? The effects of race, gender and manner of dress on retail service
Marketing Letters
2000 : MAY, VOL. 11.2, p. 129-136
 2000 Ainscough, T.L.
Motley, C.M.
68.
Explaining individual and task differences in consumer attitudes toward ambiguity
Marketing Letters
2000 : MAY, VOL. 11:2, p. 117-127
 2000 Taylor, K.A.
69.
Attribute identities matter: subjective perceptions of attribute characteristics
Marketing Letters
2000 : MAY, VOL. 11:2, p. 103-116
 2000 Bettman, J.R.
Luce, M.F.
Payne, J.W.
70.
Organizational trust and interfirm cooperation: An examination of horizontal versus vertical alliances
Marketing Letters
2000 : FEB, VOL. 11:1, p. 81-95
 2000 Rindfleisch, A.
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