search query: @indexterm new products / total: 1069
references: 612-621 / 1069
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612.
Market pull/technology push. 3M's Scotchgard brand fabric protector. Procter and Gamble's Crest toothpaste. GE's Ultem resin 3M Procter and Gamble General Electric (GE)
Research Management
1989 : MAR-APR, VOL. 32:2, p.25-31
 1989 LaZerte, J. D.
Martin, W
Gross, Ph. M.
613.
Teamwork in Japanese and U.S. labs
Research Management
1989 : NOV-DEC, VOL. 32:6, p. 21-26
 1989 Hull, F. M.
Azumi, K.
614.
B and G holds the helm ! Brookes and Gatehouse
Management Today
1989 : OCT, p. 108-112
 1989 Myerson, J.
615.
What is the CEO's role in new product efforts?
Management Review
1989 : FEB, VOL. 78:2, p. 44-48
 1989 Hise, R. T.
McDaniel, S. W.
616.
Gewinnorientierte Neuproduktpositionierung in einem Eigenschaftsraum = Profit oriented positioning of new products in an attribute space
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1989 : MAR, VOL. 41:3, p.186-209
 1989 Albers, S.
617.
Research and development
R. and D. Management
1989 : OCT, VOL. 19:4, p. 297-308
 1989 McGuinness, N.
Conway, M.
618.
El mapa de desarrollo de nuevos productos.
Harvard-Deusto Business Review
1989 : OCT-DEC, 40, p. 118-132
 1989 Wheelwrigth, S. C.
Earl Sasser, W. Jr.
619.
Qualite! N'oublions quand meme pas le produit.
Gestion 2000
1989 : DEC, 6, p. 161-175
 1989 Vilbajo, J.
620.
Wie man Innovationen durch Corporate Venturing beschafft.
Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:6, p. 48-52
 1989 Rütschi, K. A.
621.
Adjusting stated intention measures to predict trial purchase of new products: a comparison of models and methods
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 336-350
 1989 Jamieson, L. F.
Bass, F. M.
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