search query: @indexterm new products / total: 1069
references: 621-630 / 1069
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621.
Adjusting stated intention measures to predict trial purchase of new products: a comparison of models and methods
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 336-350
 1989 Jamieson, L. F.
Bass, F. M.
622.
Analyse structurelle des determinants du comportement innovatif des entreprises industrielles.
Recherche et Applications en Marketing
1989 : VOL. 4:2, p. 1-20
 1989 Gauvin, S.
Lillien, G. L.
623.
New product planning at Hitachi. *HITACHI
Long Range Planning
1989 : AUG, VOL. 22:4, p. 20-24
 1989 Nishikawa, T.
624.
Breakthrough: the development of the Canon personal copier.
Long Range Planning
1989 : OCT, VOL. 22:5, p. 11-21
 1989 Yamanouchi, T.
625.
Brand name research - getting it right.
Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 89-93
 1989 Blackett, T.
626.
La verdadera estrategia se basa en aumentar el valor de la offerta a los clientes.
Harvard-Deusto Business Review
1989 : JUL-SEP, 39, p. 75-84
 1989 Ohmae, K.
627.
Como analizar la decision de lanzamiento de un nuevo producto.
Harvard-Deusto Business Review
1989 : JUL-SEP, 39, p. 66-74
 1989 Krubasik, E. G.
628.
Managing the search for new product concepts: a strategic approach.
R. and D. Management
1989 : OCT, VOL. 19:4, p. 297-308
 1989 McGuiness, N. W.
Conway, H. A.
629.
Sales and consumer lock-in.
Economica
1989 : AUG, VOL. 56:223, p. 279-294
 1989 Gallini, N.
Karp, L.
630.
Managing new product design and factory fit.
Business Horizons
1989 : MAY-JUN, VOL. 32:3, p. 76-79
 1989 Langowitz, N. S.
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