search query: @indexterm BRAND CHOICE / total: 192
references: 63-72 / 192
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63.
Ein dynamisches Modell der optimalen Produktsicherheit im Duopol
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:5, p. 437-448
 1997 Hempelmann, B.
64.
The effect of common features on brand choice: moderating role of attribute importance
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 304-311
 1997 Chernev, A.
65.
A model of consumer choice for national vs private label brands
Journal of the Operational Research Society
1997 : OCT, VOL. 48:10, p. 988-995
 1997 Baltas, G.
Doyle, P.
Dyson, P.
66.
Loyalität zur Marke und zum Geschäft. Marken-Dialog 1997
Markenartikel
1997 : VOL. 59:1, p. 27-29
 1997
67.
Treue muss immer wieder neu erkämpt werden. Marken-Dialog 1997
Markenartikel
1997 : VOL. 59:1, p. 23-24, 26
 1997
68.
Consumption situations and the effects of brand image on consumers' brand evaluations
Psychology & Marketing
1997 : JAN, VOL. 14:1, p. 49-70
 1997 Graeff, T. R.
69.
The effect of package coupons on brand choice: An epilogue on profits
Marketing Science
1996 : VOL: 15:2, p. 192-203
 1996 Dhar, S. K.
Morrison, D. G.
Raju, J. S.
70.
Modeling preference and structural heterogeneity in consumer choice
Marketing Science
1996 : VOL. 15:2, p. 152-172
 1996 Kamakura, W. A.
Kim, B.-D.
Lee, J.
71.
Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework
Marketing Science
1996 : Vol. 16:2, p. 166-181
 1996 Kalyanam, K.
Putler, D. S.
72.
Asymmetric promotion effects and brand positioning
Marketing Science
1996 : VOL. 15:4, p. 379-394
 1996 Bronnenberg, B. J.
Wathieu, L.
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