search query: @indexterm Brand names / total: 212
references: 63-72 / 212
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63.
Brand leverage power: The critical role of brand balance
Business Horizons
1998 : FEB, VOL. 41:1, p. 75-84
 1998 Lane, V. R.
64.
El renacimiento de la marca a través de una gestión integral de la experiencia
Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.33-39
 1998 Costa, C.
65.
Brand Name Effects on Interproduct Similarity Judgments
Marketing Letters
1997 : OCT, Vol. 8:4, p. 419-427
 1997 Boush, D. M.
66.
Ganzheitliches Denken und Kontinuität *NESTLE AG
Markenartikel
1997 : VOL. 59:6, p. 10-12
 1997
67.
Brand names-new growth point of foreign trade (original in Chinese)
International Economics and Trade Research (c)
1997 : 2, p.67-70
 1997 Zhao, Guangchen
68.
Observations: Creating effective brand names: A study of the naming process
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 67-75
 1997 Kohli, C.
LaBahn, D. W.
69.
Wenn der Name lügt, geht die Marke kaputt
Markenartikel
1997 : VOL. 59:1, p. 32-34, 36-37
 1997 Bugdahl, V.
70.
Generic entry and the pricing of pharmaceuticals
Journal of Economics & Management Strategy
1997 : SPRING, VOL. 6:1, p. 75-90
 1997 Frank, R. G.
Salkever, D. S.
71.
The creation and protection of China's famous brands under the condition of export-oriented economy (original in Chinese)
China Industrial Economy (c)
1996 : 10, p.18-22
 1996 Lu, Juan
72.
The development trends of world clothing trade and creating China's branded products (original in Chinese)
Economic Management (c)
1996 : 8, p.52-54
 1996 Gu, Qiang
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