search query: @indexterm CONSUMER INFORMATION / total: 234
references: 63-72 / 234
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63.
Information Sources Used by Elderly Health Care Product Adopters
Journal of Advertising Research
1992 : JULY/AUG, VOL. 32, p.20-30
 1992 Strutton, D.
Lumpkin, J.
64.
Customer focus helps utility see the light ! Florida Power and Light
Journal of Business Strategy
1992 : JAN-FEB, VOL. 13:1, p.8-12
 1992 Evelyn, J. J.
DeCarlo, N. J.
65.
A customer's definition of anality ! Norand Corporation
Journal of Business Strategy
1992 : JAN-FEB, VOL. 13:1, p.4-7
 1992 Miller, Th. O.
66.
The Influence of Processing Conversational Information on Inference, Argument Elaboration, and Memory
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 83-92
 1992 Thomas, G.P.
67.
Making Inferences about missing Information: The Effects of Existing Information
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 14-25
 1992 Rose, W.T. jr.
Creyer, E.H.
68.
The relationship of prior knowledge and involvement to advertising recall and evaluation
International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 115-130
 1992 Okechuku, C.
69.
Strategic repositioning through the customer connection
Journal of Business Strategy
1991 : MAY-JUN, VOL. 12:3, p.4-7
 1991 Dodson, J.
70.
Information Content in Television Advertising:A Replication and Extension
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.36-46
 1991 Stern, B.
Resnik, A.
71.
An analysis of information content in standardized vs. specialized multinational advertisements
Journal of International Business Studies
1991 : VOL. 22:1, p. 23-39
 1991 Mueller, B.
72.
Competitive intelligence: insights from executives
Business Horizons
1991 : JAN-FEB, VOL. 34:1, p. 43-47
 1991 Gelb, B. D.
Saxton, M. J.
Zinkhan, G. M.
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