search query: @indexterm NEWSPAPER ADVERTISING / total: 87
references: 63-72 / 87
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63.
Estimating newspaper turnover rates.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 9-13
 1983 Sprague, J. D.
64.
Decorative models and the readership of magazine ads.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 27-32
 1983 Reid, L. N.
Soley, L. C.
65.
Advertising substantion and advertiser response: a content analysis of magazine advertisements.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 107-117
 1983 Healey, J. S.
Kassarjian, H. H.
66.
Travel advertising : newspapers versus magazines.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 39-43
 1982 Woodside, A. G.
Ronkainen, I. A.
67.
Effectiveness of different coupon delivery methods in building mass transit ridership.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 54-56
 1982 Matosian, J.
68.
Techniques for developing newspaper audiences.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 11-14
 1982 Mattison, M.
69.
Does day-after recall penalize "feeling" ads? (in TV versus magazines)
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 19-22
 1982 Zielske, H. A.
70.
Exaggerated and understated newspaper reach.
Journal of Advertising Research
1981 : DEC, VOL. 21:6, p. 39-44
 1981 Sprague, J. D.
71.
Readability levels of magazine ads.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 45-51
 1981 Shuptrine, F. K.
McVicker, D. D.
72.
Newspaper ad impact in nonmetropolitan markets.
Journal of Advertising Research
1981 : AUG, VOL. 21:4, p. 13-19
 1981 Lynn, J. R.
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