search query: @journal_id 128 / total: 433
references: 63-72 / 433
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63.
Towards an integrated theory of consumer behavior
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 395-428
 1996 Ehrenberg, A.
64.
The paradox of memory in market research
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 383-394
 1996 Durant, H.
Simmons, M.
65.
Some considerations affecting the use of factor analysis
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 369-382
 1996 Rothman, J.
66.
The use of consumer panels for brand share prediction
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 341-368
 1996 Parfitt, J.
Collins, B.
67.
Commonsense in qualitative research
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 329-340
 1996 Sampson, P.
68.
Sampling errors in practice
Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 307-318
 1996 Corlett, T.
69.
Exploring the atmosphere created by focus group interviews: comparing consumers' feeling across qualitative techniques
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 185-195
 1996 Bristol, T.
Fern, E. F.
70.
Issues in customer information management
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 145-160
 1996 Fletcher, K.
Peters, L.
71.
Divided by a common language: diversity and deception in the world of global marketing
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 105-122
 1996 Goodyear, M.
72.
What is brand equity anyway, and how do you measure it?
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 85-104
 1996 Feldwick, P.
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