search query: @indexterm new products / total: 1069
references: 634-643 / 1069
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634.
Como minimizar el riesgo de fracaso en la lanzamiento de nuevos productos?
Alta Direccion
1989 : JUL-AUG, 146, p. 265-284
 1989 Sanchez Gallego, G.
635.
Heinz meanz brandz. *HEINZ
Management Today
1989 : JUL, p. 64-70
 1989 Gabb, A.
636.
Estimating the sales potential of a new heating system. An "inverted" Lancaster approach.
International Journal of Research in Marketing
1989 : VOL. 5:4, p. 289-302
 1989 Verbruggen, A.
Gijsbrechts, E.
637.
Perceptual maps and the optimal location of new products: an integrative essay.
International Journal of Research in Marketing
1989 : VOL. 5:4, p. 225-249
 1989 Schmalensee, R.
Thisse, J.-F.
638.
Integrating strategy, industrial product innovation and marketing research.
International Journal of Research in Marketing
1989 : VOL. 5:3, p. 199-211
 1989 Rosenberg, R. D.
639.
Building the European biotechnology market.
European Trends
1989 : 3, p. 47-54
 1989 Farrands, C.
640.
High technology launch strategies in the U. K.
Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 125-138
 1989 Easingwood, C.
Beard, C.
641.
User initiated product innovations.
Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 95-104
 1989 Foxall, G. R.
642.
Managing new-product announcements in the computer industry.
Industrial Marketing Management
1989 : FEB, VOL. 18:1, p. 35-43
 1989 Rabino, S.
Moore, T. E.
643.
Manufacturing strategy, which alphabet soup is best for me : MRPII, JIT, AMT, CIM?
Gestion 2000
1989 : VOL. 5:3, p. 121-138
 1989 Wheeler, B.
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