search query: @journal_id 797 / total: 265
references: 64-73 / 265
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64.
The influence of salesperson skill, motivation, and training on the practice of customer-oriented selling
Psychology & Marketing
2002 : SEP, VOL: 19:9, p. 743-757
 2002 Pettijohn, C.E.
Pettijohn, L.S.
Taylor, A.J.
65.
A situational analysis on how salespeople experience and cope with shame and embarrassment
Psychology & Marketing
2002 : SEP, VOL: 19:9, p. 713-741
 2002 Verbeke, W.
Bagozzi, R.P.
66.
Language and advertising effectiveness: mediating influences of comprehension and cognitive elaboration
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 693-712
 2002 Wyer, R.S. Jr.
67.
Effects of typographic factors in advertising based persuasion: a general model and initial empirical tests
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 663-691
 2002 McCarthy, M.S.
Mothersbaugh, D.L.
68.
Similarity of drug names: comparison of objective and subjective measures
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 641-661
 2002 Lambert, B.L.
Donderi, D.
Senders, J.W.
69.
Recall and recognition of brand names: a comparison of word and nonword name types
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 621-639
 2002 Lerman, D.
Garbarino, E.
70.
Surface-structure transformations and advertising slogans: the case for moderate syntactic complexity
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 595-619
 2002 Bradley, S.D.
Meeds, R.
71.
"Where there is a will...": motivation as a moderator of language processing by bilingual consumers
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 573-593
 2002 Luna, D.
Peracchio, L.A.
72.
The role of price knowledge in consumer product knowledge structures
Psychology & Marketing
2002 : JUN, VOL. 19:6, p. 551-568
 2002 Lawson, R.
Bhagat, P.S.
73.
"So that's what that is": examining the impact of analogy on consumers' knowledge development for really new products
Psychology & Marketing
2002 : JUN, VOL. 19:6, p. 533-550
 2002 Gregan-Paxton, J. (et al.)
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