search query: @indexterm new products / total: 1069
references: 649-658 / 1069
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649.
Overcome the "me too" product syndrome.
Journal of Business Strategy
1989 : MAR-APR, VOL. 10:2, p. 14-16
 1989 Kane, C. L.
650.
Einstieg bei technischen Innovationen: früh oder spät? Am besten, Einstieg zum richtigen Zeitpunkt. (!Product launching)
Zeitschrift Führung + Organisation
1989 : JAN/FEB, VOL. 58:1, p. 23-29
 1989 Perillieux, R.
651.
The Bandwagon isn't Rolling Yet
Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.40-42
 1988 Lord, J.
Eastlack, J.
Stanton, J.
652.
Why R and D resists using marketing information. (R and D = research and development
Research Management
1988 : NOV-DEC, VOL. 31:6, p.36-41
 1988 Gupta, A. K.
Wilemon, D.
653.
Marktstagnation als Herausforderung für das Marketing.
Zeitschrift für Betriebswirtschaft
1988 : OCT, VOL. 58:10, p. 1052-1071
 1988 Bauer, H. H.
654.
Managing new product time to market using time-cost trade-off methods.
Omega
1988 : VOL. 16:2, p. 117-124
 1988 Haffner, E. W.
Graves, R. J.
655.
Prelaunch sales forecasting of a new industrial product.
Omega
1988 : VOL. 16:1, p. 41-51
 1988 Mesak, H. I.
Mikhail, W. M.
656.
Managing new product time to market using time-cost trade-off methods
Omega
1988 : VOL. 16:2, p.117-124
 1988 Haffner, E. W.
Graves, R. J.
657.
Long-term view of the diffusion of durables. A study of the role of price and adoption influence processes via tests of nested models.
International Journal of Research in Marketing
1988 : VOL. 5:1, p. 1-13
 1988 Kamakura, W. A.
Balasubramanian, S. K.
658.
Determinants of the new product screening decision. A structural model analysis.
International Journal of Research in Marketing
1988 : VOL. 5:2, p. 91-106
 1988 De Brentani, U.
Dröge, C.
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