search query: @indexterm new products / total: 1069
references: 651-660 / 1069
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651.
The Bandwagon isn't Rolling Yet
Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.40-42
 1988 Lord, J.
Eastlack, J.
Stanton, J.
652.
Why R and D resists using marketing information. (R and D = research and development
Research Management
1988 : NOV-DEC, VOL. 31:6, p.36-41
 1988 Gupta, A. K.
Wilemon, D.
653.
Marktstagnation als Herausforderung für das Marketing.
Zeitschrift für Betriebswirtschaft
1988 : OCT, VOL. 58:10, p. 1052-1071
 1988 Bauer, H. H.
654.
Managing new product time to market using time-cost trade-off methods.
Omega
1988 : VOL. 16:2, p. 117-124
 1988 Haffner, E. W.
Graves, R. J.
655.
Prelaunch sales forecasting of a new industrial product.
Omega
1988 : VOL. 16:1, p. 41-51
 1988 Mesak, H. I.
Mikhail, W. M.
656.
Managing new product time to market using time-cost trade-off methods
Omega
1988 : VOL. 16:2, p.117-124
 1988 Haffner, E. W.
Graves, R. J.
657.
Long-term view of the diffusion of durables. A study of the role of price and adoption influence processes via tests of nested models.
International Journal of Research in Marketing
1988 : VOL. 5:1, p. 1-13
 1988 Kamakura, W. A.
Balasubramanian, S. K.
658.
Determinants of the new product screening decision. A structural model analysis.
International Journal of Research in Marketing
1988 : VOL. 5:2, p. 91-106
 1988 De Brentani, U.
Dröge, C.
659.
Zur Praxis der Kreativitaetstechniken - Anwendungserfahrungen bei der Produktinnovation.
Betriebswirtschaft
1988 : NOV/DEC, VOL. 48:6, p. 777-785
 1988 Uebele, H.
660.
R&D rivalry, industrial policy, and U.S.-Japanese trade.
Review of Economics and Statistics
1988 : AUG, VOL. 70:3, p. 438-447
 1988 Audretsch, D. B.
Yamawaki, H.
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