search query: @indexterm Advertising / total: 1883
references: 66-75 / 1883
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66.
Marketplace footprints: connecting marketing communication and corporate brands
European Journal of Marketing
2010 : VOL. 44:5, p. 591-609
 2010 Spotts, H. E.
Weinberger, M. G.
67.
Negotiating subcultural authenticity through interpretation of mainstream advertising
International Journal of Advertising
2010 : VOL. 29:2, p. 303-326
 2010 Mikkonen, I.
68.
How media factors affect audience responses to brand placement
International Journal of Advertising
2010 : VOL. 29:2, p. 279-301
 2010 Reijmersdal, E. van
Smit, E.
Neijens, P.
69.
Exporting America, Usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
International Journal of Advertising
2010 : VOL. 29:2, p.245-278
 2010 Lwin, M.O.
Stanaland, A.J.S.
Williams, J.D.
70.
How consumer heterogeneity muddles the international advertising debate
International Journal of Advertising
2010 : VOL. 29:2, p. 221-244
 2010 Koslow, S.
Costley, C.
71.
How advertising strategy affects brand and USP recall for new brands and extensions
International Journal of Advertising
2010 : VOL. 29:2, p. 165-194
 2010 Dens, N.
Pelsmacker, P. de
72.
Editorial. Special edition - 'New developments in online marketing'
Journal of Marketing Management
2010 : VOL. 26:3-4, p. 181-186
 2010 Hamill, J. (et al.)
73.
If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising
European Journal of Marketing
2010 : VOL. 44:3/4, p. 436-450
 2010 Veer, E.
Becirovic, I.
Martin, B.A.S.
74.
Towards stronger theory development in international advertising research
International Journal of Advertising
2010 : VOL. 29:1, p. 9-14
 2010 Taylor, C.R. (ed.)
75.
Informative advertising, competition or cooperation?
Journal of Industrial Economics
2009 : MAR, VOL 57:1 p. 147-166
 2009 Simbanegavi, W.
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