search query: @indexterm CONSUMER INFORMATION / total: 234
references: 66-75 / 234
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66.
The Influence of Processing Conversational Information on Inference, Argument Elaboration, and Memory
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 83-92
 1992 Thomas, G.P.
67.
Making Inferences about missing Information: The Effects of Existing Information
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 14-25
 1992 Rose, W.T. jr.
Creyer, E.H.
68.
The relationship of prior knowledge and involvement to advertising recall and evaluation
International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 115-130
 1992 Okechuku, C.
69.
Strategic repositioning through the customer connection
Journal of Business Strategy
1991 : MAY-JUN, VOL. 12:3, p.4-7
 1991 Dodson, J.
70.
Information Content in Television Advertising:A Replication and Extension
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.36-46
 1991 Stern, B.
Resnik, A.
71.
An analysis of information content in standardized vs. specialized multinational advertisements
Journal of International Business Studies
1991 : VOL. 22:1, p. 23-39
 1991 Mueller, B.
72.
Competitive intelligence: insights from executives
Business Horizons
1991 : JAN-FEB, VOL. 34:1, p. 43-47
 1991 Gelb, B. D.
Saxton, M. J.
Zinkhan, G. M.
73.
Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information
Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 477-491
 1991 Simmons, C.J.
Lynch, J.G. jr.
74.
Kognitive Strukturen von Konsumenten und ihre Veränderung durch Marketingkommunikation. Theorie und Messverfahren.
Marketing: Zeitschrift fur Forschung und Praxis
1991 : VOL. 13:1, p. 11-18, 20-22
 1991 Grunert, K. G.
75.
A test of services marketing theory : consumer information acquisition activities.
Journal of Marketing
1991 : JAN, VOL. 55:1, p. 10-25
 1991 Murray, K. B.
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