search query: @indexterm marketing education / total: 67
references: 66-67 / 67
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 titleyearauthor
66.
Quantitative techniques in marketing: an assessment of teaching and usage patterns.
Decision Sciences
1978 : 2 APR VOL.9 p.346-361
 1978 Capella, L. M.
Jain, S. C.
67.
Marketing: who should teach what to whom?
Journal of Advertising Research
1978 : 2 APR VOL.18 p.17-20
 1978 Marshak, S.
Groot, J. de
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