search query: @indexterm BRAND CHOICE / total: 192
references: 67-76 / 192
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67.
Treue muss immer wieder neu erkämpt werden. Marken-Dialog 1997
Markenartikel
1997 : VOL. 59:1, p. 23-24, 26
 1997
68.
Consumption situations and the effects of brand image on consumers' brand evaluations
Psychology & Marketing
1997 : JAN, VOL. 14:1, p. 49-70
 1997 Graeff, T. R.
69.
The effect of package coupons on brand choice: An epilogue on profits
Marketing Science
1996 : VOL: 15:2, p. 192-203
 1996 Dhar, S. K.
Morrison, D. G.
Raju, J. S.
70.
Modeling preference and structural heterogeneity in consumer choice
Marketing Science
1996 : VOL. 15:2, p. 152-172
 1996 Kamakura, W. A.
Kim, B.-D.
Lee, J.
71.
Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework
Marketing Science
1996 : Vol. 16:2, p. 166-181
 1996 Kalyanam, K.
Putler, D. S.
72.
Asymmetric promotion effects and brand positioning
Marketing Science
1996 : VOL. 15:4, p. 379-394
 1996 Bronnenberg, B. J.
Wathieu, L.
73.
A dynamic analysis of market structure based on panel data
Marketing Science
1996 : VOL. 15:4, p. 359-378
 1996 Erdem, T.
74.
A segment-level model of category volume and brand choice
Marketing Science
1996 : VOL. 15:1, p. 38-59
 1996 Dillon, W.
Gupta, S.
75.
Identitätsorientierte Markenführung
Markenartikel
1996 : VOL. 58:8, p. 373, 376-380
 1996 Meffert, H.
Burmann, C.
76.
Consumers' risk-reduction strategies: a review and synthesis
International Review of Retail, Distribution and Consumer Research
1996 : JAN, VOL. 6:1, p. 1-33
 1996 Mitchell, V.
McGoldrick, M.
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