search query: @indexterm CORPORATE STRATEGY / total: 2034
references: 67-76 / 2034
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67.
The role of strategic philanthropy in marketing strategy
European Journal of Marketing
2002 : VOL. 36:5-6, p. 689-705
 2002 McAlister, D. T.
Ferrell, L.
68.
Campaigning for change
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 98-104
 2002 Hirschhorn, L.
69.
The mismanagement of customer loyalty
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 86-94
 2002 Reinartz, W.
Kumar, V.
70.
The growth crisis - and how to escape it
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 72-83
 2002 Slywotzky, A.J.
Wise, R.
71.
A test for the fainthearted
Harvard Business Review
2002 : MAY, VOL. 80:5, p. 122-127
 2002 Kuemmerle, W.
72.
Disruptive change: When trying harder is part of the problem
Harvard Business Review
2002 : MAY, VOL. 80:5, p. 94-101
 2002 Gilbert, C.
Bower, J.L.
73.
Why business models matter
Harvard Business Review
2002 : MAY, VOL. 80:5, p. 86-92
 2002 Magretta, J.
74.
Divestiture: Strategy's missing link
Harvard Business Review
2002 : MAY, VOL. 80:5, p. 74-83
 2002 Dranikoff, L.
Koller, T.
Schneider, A.
75.
Corporate Strategy in the Chrysalis Economy
Corporate Environmental Strategy
2002 : VOL. 9:1, p. 5-12
 2002 Elkington, J.
76.
Resources, real options, and corporate strategy
Journal of Financial Economics
2002 : FEB, VOL. 63:2, p. 211-234
 2002 Bernardo, A.E.
Chowdhry, B.
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