search query: @indexterm MARKETING MODELS / total: 446
references: 67-76 / 446
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67.
Using marketing models in strategic planning.
Long Range Planning
1991 : OCT, VOL. 24:5, p. 59-67
 1991 Pavia, T. M.
68.
Une approche cognitive des facteurs de reussite des nouveaux produits.
Recherche et Applications en Marketing
1991 : VOL. 6:4, p. 3-26
 1991 Salerno, F.
Benavent, C.
69.
Les effets du retard de lancement d'un produit nouveau: analyse d'un cas.
Revue Francaise de Gestion
1991 : JUN-AUG, 84, p. 152-159
 1991 Tarondeau, J.-C.
70.
Time and outcome valuation: implications for marketing decision making.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 54-62
 1991 Mowen, J.C.
Mowen, M.M.
71.
The WNBD: a stochastic model approach for relating explanatory variables to consumer purchase dynamics
International Journal of Research in Marketing
1991 : VOL. 8:3, p. 251-258
 1991 Zufryden, F.
72.
Microdynamics of new product purchase: a model incorporating both marketing and consumer-specific variables
International Journal of Research in Marketing
1991 : VOL. 8:3, p. 223-249
 1991 Wagner, U.
Taudes, A.
73.
Testing for competitive submarkets
International Journal of Research in Marketing
1991 : VOL. 8:3, p.187-203
 1991 Kannan, P.
Wright, P.
Worobetz, N.
74.
Individual differences in response to co nsumer promotions
International Journal of Research in Marketing
1991 : VOL. 8:3, p.169-186
 1991 Ortmeyer, G.
Lattin, J.
Montgomery, D.
75.
The information content of the trend between historic cost earnings and current cost earnings (United States of America)
Journal of Business Finance and Accounting
1991 : APR, VOL. 18:3, p. 289-303
 1991 Thorne, D.
76.
Validation in marketing models
Journal of the Market Research Society
1991 : APR, VOL. 33:2, p. 83-90
 1991 Coates, D.
Finlay, P.
Wilson, J.
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