search query: @indexterm new products / total: 1069
references: 670-679 / 1069
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670.
Resource allocation in the new product process.
Industrial Marketing Management
1988 : VOL. 17:3, p. 249-262
 1988 Cooper, R. G.
Kleinschmidt, E. J.
671.
Predevelopment activities determine new product success.
Industrial Marketing Management
1988 : VOL. 17:3, p. 237-247
 1988 Cooper, R. G.
672.
Defensive marketing strategies : an equilibrium analysis based on decoupled response function models.
Management Science
1988 : JUL, VOL. 34:7, p. 805-815
 1988 Kumar, K. R.
Sudharshan, D.
673.
Victories in the quality crusade.
Fortune
1988 : OCT 10, VOL. 118:8, p. 62-65, 68
 1988 Dreyfuss, J.
674.
Diffusionsforschung im praktischen Einsatz. (!Market penetration)
Marketing: Zeitschrift fur Forschung und Praxis
1988 : MAY, VOL. 10:2, p. 102-110
 1988 Gierl, H.
675.
DIFFSTRAT : An analytical procedure for generating optimal new product concepts for a differentiated-type strategy.
European Journal of Operational Research
1988 : JUL, VOL. 36:1, p. 50-65
 1988 Sudharshan, D.
May, J. H.
Gruca, T.
676.
New product preannouncing behavior : a market signaling study.
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 282-292
 1988 Eliashberg, J.
Robertson, T. S.
677.
New product success & failure: three case studies.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 103-109
 1988 Davis, J. S.
678.
The role of change agents in new product adoption: a case study.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 95-102
 1988 Harrer, B. J.
Weijo, R. O.
Hattrup, M. P.
679.
Optimal advertising policies for diffusion models of new product innovation in monopolistic situations.
Management Science
1988 : JAN, VOL. 34:1, p. 119-130
 1988 Dockner, E.
Jorgensen, S.
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