search query: @indexterm new products / total: 1069
references: 678-687 / 1069
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678.
The role of change agents in new product adoption: a case study.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 95-102
 1988 Harrer, B. J.
Weijo, R. O.
Hattrup, M. P.
679.
Optimal advertising policies for diffusion models of new product innovation in monopolistic situations.
Management Science
1988 : JAN, VOL. 34:1, p. 119-130
 1988 Dockner, E.
Jorgensen, S.
680.
Forecasting with a Repeat Purchase Diffusion model.
Management Science
1988 : JUN, VOL. 34:6, p. 734-752
 1988 Rao, A. G.
Yamada, M.
681.
Organizing for new product development.
Journal of Business Strategy
1988 : JUL-AUG, VOL. 9:4, p. 34-38
 1988 Bart, C. K.
682.
Strategies for product cannibalism.
Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 9-26
 1988 Reavis Conner, K.
683.
Laddering theory, method, analysis, and interpretation.
Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. 11-31
 1988 Reynolds, T. J.
Gutman, J.
684.
Personality and consumer research : another look.
Journal of the Market Research Society
1988 : APR, VOL. 30:2, p. 111-125
 1988 Foxall, G. R.
Goldsmith, R. E.
685.
Die Diffusion neuer Produkte - eine kritische Bestandsaufnahme.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1988 : JAN, VOL. 40:1, p. 32-48
 1988 Böcker, F.
Gierl, H.
686.
Lessons from a successful intrapreneur. *3M
Journal of Business Strategy
1988 : MAR-APR, VOL. 9:2, p. 20-24
 1988
687.
Nouveaux services et renouveau des services.
Revue d'Economie Industrielle
1988 : JAN-MAR, 43, p. 129-140
 1988 Ruyssen, O.
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