search query: @indexterm Marketing channels / total: 185
references: 68-77 / 185
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68.
Relationships in marketing channels: Examining communication abilities through cognitive structures.
Psychology & Marketing
1998 : MAY, VOL. 15:3, p. 215-240
 1998 Hakkio, S.
Laaksonen, P.
69.
Generalizations about trust in marketing channel relationships using meta-analysis
International Journal of Research in Marketing
1998 : JUL, VOL 15:3, P. 223-248
 1998 Geyskens, I.
Steenkamp, J-B.
Kumar, N.
70.
A marketing tranzakcióközpontú szemléletének átalakulása a kapcsolatorientált megközelités felé [Eng: Transformation of transaction-oriented attitude to marketing towards relationship-oriented approach]
Vezetestudomany
1998 : MAY, VOL. 29:5, p. 1-11
 1998 Kenesei, Z.
71.
Innovatives Beziehungsmarketing: Kunden-Chats.
Absatzwirtschaft
1998 : JUN, p. 90, 92, 94, 96, 98
 1998 Diller, H.
72.
Quantity discounts, manufacturer and channel profit maximization: Impact of retailer heterogeneity
Marketing Letters
1998 : APR, VOL. 9:2, p. 169-179
 1998 Balachander, S.
Srinivasan, K.
73.
The revolution in retailing: from market driven to market driving.
Long Range Planning
1997 : DEC, VOL. 30:6, p. 830-835
 1997 Kumar, N.
74.
Adieu Wella.
Absatzwirtschaft
1997 : DEC, p. 16-19
 1997 Wendig, E.
Stippel, P.
75.
Dual distribution channels: The competition between rental agencies and dealers
Marketing Science
1997 : VOL. 16:3, p. 228-245
 1997 Purohit, D.
76.
Exploring the Implications of the Internet for Consumer Marketing
Journal of the Academy of Marketing Science
1997 : Vol. 25:4, p. 329-346
 1997 Peterson, R. A.
Balasubramanian, S.
Bronnenberg, B. J.
77.
Tejtermeles. A piacok megtartasanak kerdese/ Dairy industry. How to keep customers
Marketing & Menedzsment
1997 : VOL. 31:6, p. 57-59
 1997 Lehota, J.
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