search query: @indexterm CONSUMER INFORMATION / total: 234
references: 69-78 / 234
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69.
Strategic repositioning through the customer connection
Journal of Business Strategy
1991 : MAY-JUN, VOL. 12:3, p.4-7
 1991 Dodson, J.
70.
Information Content in Television Advertising:A Replication and Extension
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.36-46
 1991 Stern, B.
Resnik, A.
71.
An analysis of information content in standardized vs. specialized multinational advertisements
Journal of International Business Studies
1991 : VOL. 22:1, p. 23-39
 1991 Mueller, B.
72.
Competitive intelligence: insights from executives
Business Horizons
1991 : JAN-FEB, VOL. 34:1, p. 43-47
 1991 Gelb, B. D.
Saxton, M. J.
Zinkhan, G. M.
73.
Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information
Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 477-491
 1991 Simmons, C.J.
Lynch, J.G. jr.
74.
Kognitive Strukturen von Konsumenten und ihre Veränderung durch Marketingkommunikation. Theorie und Messverfahren.
Marketing: Zeitschrift fur Forschung und Praxis
1991 : VOL. 13:1, p. 11-18, 20-22
 1991 Grunert, K. G.
75.
A test of services marketing theory : consumer information acquisition activities.
Journal of Marketing
1991 : JAN, VOL. 55:1, p. 10-25
 1991 Murray, K. B.
76.
The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information
Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 362-374
 1990 Moorman, C.
77.
The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information
Journal of Consumer Research
1990 : DEC, VOL.17, p.362-374
 1990 Moorman, C.
78.
What the scanner knows about you
Fortune
1990 : DEC. 3, VOL. 122:14, p. 51-52
 1990 Caminiti, S.
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