search query: @author Bellenger, D. N. / total: 8
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7.
Impulse buying varies by product.
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 15-18
 1978 Bellenger, D. N.
Robertson, D. H.
Hirschman, E. C.
8.
A new method of increasing mail survey responses: contributions to charity.
Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 632-638
 1978 Robertson, D. H.
Bellenger, D. N.
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