search query: @author Carrigan, M. / total: 10
references: 7-10 / 10
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7.
The older consumer as innovator: Does cognitive age hold the key?
Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 505-527
 2000 Szmigin, I.
Carrigan, M.
8.
Advertising and older consumers: image and ageism
Business Ethics
2000 : JAN, VOL. 9:1, p. 42-50
 2000 Carrigan, M.
Szmigin, I.
9.
The representation of older people in advertisements
Journal of the Market Research Society
1999 : JUL, VOL. 41:3, p. 311-326
 1999 Carrigan, M.
Szmigin, I.
10.
'Old spice' - Developing successful relationships with the grey market
Long Range Planning
1999 : APR, VOL 32:2, p. 253-262
 1999 Carrigan, M.
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