search query: @author Farris, P. / total: 11
references: 7-11 / 11
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7.
Do marketing expenditures to gain distribution cost the customer?
European Management Journal
1995 : MAR, VOL. 13:1, p. 31-38
 1995 Reibstein, D.
Farris, P.
8.
A model for determining retail product category assortment and shelf space allocation
Decision Sciences
1994 : MAY/JUN, VOL. 25:3, p. 359-384
 1994 Borin, N.
Farris, P.
Freeland, J.
9.
Product availability and market share in an oligopolistic market: the Dutch detergent market
International Review of Retail, Distribution and Consumer Research
1994 : JUL, VOL. 4:3, p. 277-296
 1994 Verbeke, W.
Clement, F.
Farris, P.
10.
Share and growth are not good predictors of the advertising and promotion/sales ratio
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 86-97
 1994 Ailawadi, K.
Farris, P.
Parry, M.
11.
Determinants of the advertising-to-sales ratio.
Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 19-27
 1981 Farris, P.
Albion, M. S.
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