search query: @author Greyser, S. A. / total: 8
references: 7-8 / 8
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7.
The business of managing the arts.
Harvard Business Review
1978 : 4 JUL-AUG VOL.56 p.123-132
 1978 Raymond, T. J. C.
Greyser, S. A.
8.
Academic research marketing managers can use.
Journal of Advertising Research
1978 : 2 APR VOL.18 p.9-14
 1978 Greyser, S. A.
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