search query: @author Holstius, K. / total: 8
references: 7-8 / 8
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7.
Exploring copywriters' ability to perceive target group attitudes towards advertising copy.
European Journal of Marketing
1983 : VOL. 17:5, p. 55-71
 1983 Holstius, K.
8.
Brand names and perceived value.
European Research
1983 : OCT, VOL. 11:4, p. 151-156
 1983 Holstius, K.
Paltschik, M.
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