search query: @author Hunt, S.D. / total: 8
references: 7-8 / 8
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7.
Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 32-44
 1991 Hunt, S.D.
8.
Truth in marketing theory and research.
Journal of Marketing
1990 : JUL, VOL.54:3, P.1-15
 1990 Hunt, S.D.
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