search query: @author Kalika, M. / total: 8
references: 7-8 / 8
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| title | year | author | ||
| 7. |
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 66-76 |
1984 | Kalika, M. |
|
| 8. |
Revue Francaise du Marketing
1982 : JUL-SEP, 90, p. 67-87 |
1982 | Kalika, M. |
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