search query: @author Kleinschmidt, E. J. / total: 9
references: 7-9 / 9
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7.
What makes a new product a winner : success factors a the project level.
R. and D. Management
1987 : JUL, VOL. 17:3, p. 175-189
 1987 Cooper, R. G.
Kleinschmidt, E. J.
8.
A review of industrial market segmentation research and a proposal for an integrated segmentation framework.
International Journal of Research in Marketing
1985 : VOL. 2:2, p. 101-115
 1985 Cheron, E. J.
Kleinschmidt, E. J.
9.
The impact of export strategy on export sales performance.
Journal of International Business Studies
1985 : SPRING, VOL. 16:1, p. 37-55
 1985 Cooper, R. G.
Kleinschmidt, E. J.
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