search query: @author Lilien, G. L. / total: 12
references: 7-12 / 12
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7.
An exploratory investigation of the structure of the buying center in the metalworking industry.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 1-11
 1984 Lilien, G. L.
Wong, A.
8.
Bayesian estimation and control of detailing effort in a repeat purchase diffusion environment.
Management Science
1981 : MAY, VOL. 27:5, p. 493-506
 1981 Lilien, G. L.
Rao, A. G.
Kalish, S.
9.
Emerging approaches to retail outlet management.
Sloan Management Review
1979 : WINTER, VOL. 20:2, p. 27-36
 1979 Lilien, G. L.
Rao, A. G.
10.
Advisor 2: modelling the marketing mix decision for industrial products.
Management Science
1979 : FEB, VOL. 25:2, p. 191-204
 1979 Lilien, G. L.
11.
A new approach to industrial market segmentation.
Sloan Management Review
1978 : 3 SPR VOL.19 p.17-29
 1978 Choffray, J. M.
Lilien, G. L.
12.
Assessing response to industrial marketing strategy.
Journal of Marketing
1978 : 2 APR VOL.42 p.20-31
 1978 Choffray, J.-M.
Lilien, G. L.
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