search query: @author Madden, T. J. / total: 8
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7.
Scaling models for categorical variables : An application of latent structure models.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 209-224
 1983 Dillon, W. R.
Madden, T. J.
Mulani, N.
8.
Causal analysis and latent class models: an application to communication hierarchy of effects model.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 472-490
 1982 Madden, T. J.
Dillon, W. R.
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