search query: @author More, R. A. / total: 10
references: 7-10 / 10
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7.
Risk factors in accepted and rejected new industrial products.
Industrial Marketing Management
1982 : FEB, VOL. 11:1, p. 9-15
 1982 More, R. A.
8.
The application of discriminant analysis to the prediction of sales forecast uncertainty in new product situations.
Journal of the Operational Research Society
1980 : JAN, VOL. 31:1, p. 71-77
 1980 More, R. A.
Little, B.
9.
Primary and secondary market information for new industrial products.
Industrial Marketing Management
1978 : 3 JUN VOL.7 p.153-160
 1978 More, R. A.
10.
Sales forecast errors for new product projects.
Industrial Marketing Management
1978 : 1 FEB VOL.7 p.49-53
 1978 Little, B.
More, R. A.
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