search query: @author Netemeyer, R. G. / total: 7
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7.
Distinguishing coupon proneness from value consciousness: an acquisition-transaction utility theory perspective
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 54-67
 1990 Lichtenstein, D. R.
Netemeyer, R. G.
Burton, S.
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