search query: @author Piercy, N. / total: 38
references: 7-16 / 38
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7.
Assessing the performance of strategic alliances: matching metrics to strategies
European Management Journal
2000 : OCT, VOL. 18:5, p. 529-541
 2000 Cravens, K.
Piercy, N.
Cravens, D.
8.
Marketing implementation: the implications of marketing paradigm weakness for the strategy execution process
Journal of the Academy of Marketing Science
1998 : SUMMER, VOL. 26:3, p. 222-236
 1998 Piercy, N.
9.
Interactions between marketing and quality at the SBU level: influences and outcomes
Journal of the Academy of Marketing Science
1998 : SUMMER, VOL. 26:3, p. 190-208
 1998 Morgan, N.
Piercy, N.
10.
The impact of lean thinking and the lean enterprise on marketing: threat or synergy?
Journal of Marketing Management
1997 : OCT, VOL. 13:7, p. 679-693
 1997 Piercy, N.
Morgan, N.
11.
Customer satisfaction measurement and management: a processual analysis
Journal of Marketing Management
1995 : NOV, VOL. 11:8, p. 817-834
 1995 Piercy, N.
Morgan, N.
12.
What do you do to get customer focus in an organization?
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 4-11
 1995 Piercy, N.
13.
The network paradigm and the marketing organization: developing a new management agenda
European Journal of Marketing
1995 : VOL. 29:3, p. 7-34
 1995 Piercy, N.
Cravens, D.
14.
Customer satisfaction and the internal market: marketing our customers to our employees
Journal of Marketing Practice: Applied Marketing Science
1995 : VOL. 1:1, p. 22-44
 1995 Piercy, N.
15.
Marketing and strategy fit together (in spite of what some management educators seem to think!)
Management Decision
1995 : VOL. 33:1, p. 42-47
 1995 Piercy, N.
16.
The real strategic issues versus organizational bureaucracy and administrative neatness
Management Decision
1994 : VOL. 32:4, p. 5-8
 1994 Piercy, N.
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