search query: @author Pride, W. M. / total: 7
references: 7-7 / 7
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| title | year | author | ||
| 7. |
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 365-370 |
1980 | Childers, T. L. Pride, W. M. Ferrell, O. C. |
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