search query: @author Rust, R. / total: 10
references: 7-10 / 10
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| title | year | author | ||
| 7. |
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 173-182 |
1996 | Rust, R. Varki, S. |
|
| 8. |
European Journal of Operational Research
1996 : JUN 21, VOL. 91:3, p. 427-439 |
1996 | Rust, R. Metters, R. |
|
| 9. |
Journal of Marketing
1995 : APR, VOL. 59:2, p. 58-70 |
1995 | Rust, R. |
|
| 10. |
Marketing Letters
1993 : APR, VOL. 4:2, p. 113-126 |
1993 | Griffith, D. Rust, R. |
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