search query: @author Simkin, L. / total: 12
references: 7-12 / 12
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7.
Pre-empting implementation barriers: foundations, processes and actions - The need for internal relationships
Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 483-503
 2000 Dibb, S.
Simkin, L.
8.
Key business dilemmas & the marketing remit in business-to-business marketing services
International Journal of Advertising
1998 : VOL. 17:3, p. 321-347
 1998 Simkin, L.
Dibb, S.
9.
Tackling barriers to effective implementation of modelling in retail marketing applications.
International Review of Retail, Distribution and Consumer Research
1996 : JUL, VOL. 6:3, p. 225-241
 1996 Simkin, L.
10.
People and processes in marketing planning : The benefits of controlling implementation.
Journal of Marketing Management
1996 : JUL, VOL. 12:5, p. 375-390
 1996 Simkin, L.
11.
Implementation problems in industrial market segmentation
Industrial Marketing Management
1994 : FEB, VOL. 23:1, p. 55-63
 1994 Dibb, S.
Simkin, L.
12.
DPP decision support in retail merchandising
Omega
1993 : JAN, VOL. 21, p. 25-33
 1993 Doherty, C.
Maier, J.
Simkin, L.
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