search query: @author Sivakumar, K. / total: 10
references: 7-10 / 10
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7.
National culture and new product development: an integrative review (neue Produkte, Produktentwicklung)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 61-72
 1996 Nakata, C.
Sivakumar, K.
8.
Unique inter-band effects of price on brand choice
Journal of Business Research
1995 : SEP, VOL 34:1, p. 47-56
 1995 Krishnamurthi, L.
Raj, S.
Sivakumar, K.
9.
Role of product entry and exit on the attraction effect
Marketing Letters
1995 : JAN, VOL. 6:1, p. 45-52
 1995 Sivakumar, K.
Cherian, J.
10.
Insider trading following material news events: evidence from earnings
Financial Management
1994 : SPRING, VOL. 23:1, p. 23-32
 1994 Sivakumar, K.
Waymire, G.
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