search query: @author Tybout, A. M. / total: 8
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7.
Impact of deals and deal retraction on brand switching.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.72-81
 1978 Dodson, J. A.
Tybout, A. M.
Sternthal, B.
8.
Relative effectiveness of three behavioral influence strategies as supplements to persuasion in a marketing context.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.229-242
 1978 Tybout, A. M.
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