search query: @author Zaltman, G. / total: 11
references: 7-11 / 11
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7.
The importance of personal trust in the use of research.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 16-24
 1988 Zaltman, G.
Moorman, C.
8.
Measuring multiple buying influences.
Industrial Marketing Management
1988 : VOL. 17:3, p. 197-204
 1988 Kohli, A. K.
Zaltman, G.
9.
A comparison of factors affecting use of marketing information in consumer and industrial firms.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 114-118
 1987 Deshpande, R.
Zaltman, G.
10.
A comparison of factors affecting researcher and manager perceptions of market research use.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 32-38
 1984 Deshpande, R.
Zaltman, G.
11.
Factors affecting the use of market research information : a path analysis.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 14-31
 1982 Deshpande, R.
Zaltman, G.
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