search query: @freeterm ABSATZPLANUNG / total: 8
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7.
Advertising's effect on the product evolutionary cycle (Produktlebensdauer; Marketing Mix)
Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 16-29
 1990 Holak, S. L.
Tang, Y. E.
8.
Four steps to forecast total market demand
Harvard Business Review
1988 : VOL. 66:4, p. 28-30,34,36,38
 1988 Barnett, F. W.
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