search query: @freeterm WERBEFORSCHUNG / total: 10
references: 7-10 / 10
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7.
Factors, determinants, and segments in consumer criticism of advertising
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 99-114
 1993 Pollay, R.W.
Mittal, B.
8.
Focus on broadcast audience research (Rundfunkwerbung)
Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 175-212
 1992
9.
The readability of advertisements and articles in trade journals (Zeitungswerbung)
Industrial Marketing Management
1990 : AUG, VOL. 46E - 19:3, p. 251-260
 1990 Clark, G. L.
Kaminski, P. F.
Brown, G.
10.
Increasing response to industrial mail surveys (Direktwerbung)
Industrial Marketing Management
1990 : AUG, VOL. 46E - 19:3, p. 235-241
 1990 London, S. J.
Dommeyer, C. J.
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