search query: @indexterm BRAND CHOICE / total: 192
references: 7-16 / 192
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7.
"Make measurable what is not so": consumer mix modeling for the evolving media world
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.339-351
 2008 Hallward, J.
8.
Antecedents of consumer attitudes toward cause-related marketing
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 123-137
 2008 Youn, S.
Kim, H.
9.
Exploring the moderating effects of the hedonic / utilitarian value on brand extension evaluations
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 3-20
 2007 Tsao, W.
Wu, C.
10.
Message framing strategy for brand communication
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 364-377
 2007 Tsai, S-P.
11.
Comparing methods of brand image measurement
International Journal of Market Research
2006 : VOL. 48:6, p. 681-698
 2006 Driesener, C.
Romaniuk, J.
12.
Competitive advertising interference and ad repetition effects: comparing high-share and low-share brands
International Journal of Advertising
2006 : VOL. 25:3, p. 271-307
 2006 Laroche, M.
Cleveland, M.
Maravelakis, I.
13.
Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice
Journal of Consumer Behaviour
2005 : DEC, VOL. 4:6, p. 465-479
 2005 Lange, F.
14.
The effect of gay-friendly and non-gay-friendly cues on brand attitudes: A comparison of heterosexual and gay/lesbian reactions
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 441-461
 2005 Tuten, T.L.
15.
Perception and preference formation patterns of individuals when purchasing brands of different product categories
Journal of International Selling and Sales Management
2005 : SPRING, VOL. 11:1, p. 39-52
 2005 Herrmann, A.
16.
Environmental labeling and consumers' choice - an empirical analysis of the effect of the Nordic Swan
Journal of Environmental Economics and Management
2004 : MAY, VOL. 47:3, p. 411-434
 2004 Björner, T. B.
Hansen, L. G.
Russell, C. S.
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