search query: @indexterm MARKETING MIX / total: 205
references: 7-16 / 205
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7.
Connecting with the culture: a case study in sustainable tourism
Cornell Hotel and Restaurant Administration Quarterly
2006 : NOV, VOL47:4, p. 369-381
 2006 Hawkes, E.
Kworting, R. J.
8.
Comment on: the marketing mix revisited: towards the 21st century marketing by E. Constantinides
Journal of Marketing Management
2006 : APR, 22:3-4, p. 407 - 438
 2006 Möller, K.
9.
The marketing mix revisited: towards the 21st century marketing
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 407 – 438
 2006 Constantinides, E.
10.
A managerial investigation into the product placement industry
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 73-92
 2005 Russell, C.A.
Belch, M.
11.
Global markets: does psychic distance matter?
Journal of Strategic Marketing
2005 : MAR, VOL. 13:1, p. 43-59
 2005 Sousa, C.M.P.
Bradley, F.
12.
Ubiquitous consumption and the marketing mix
Journal of Internet commerce
2004 : VOL. 3:2, p. 21-32
 2004 Cox, J.
13.
Unique marketing challenges at the frontiers of technology: an integrated perspective
International Journal of Technology Management
2004 : VOL. 28:1, p. 8-30
 2004 Uslay, C.
Malhotra, N.K.
Citrin, A.V.
14.
Choosing and upgrading financial services dealers in the US and UK
International Journal of Research in Marketing
2004 : VOL. 21:4, p.359-375
 2004 Farley, J.U.
Hayes, A.F.
Kopalle, P.K.
15.
Marketing mix management from an Islamic perspective: some insights
Journal of international marketing and marketing research
2004 : OCT, VOL. 29:3, p. 139-152
 2004 Al-Buraey, M.A.
16.
Marketing strategies for last-minute travel and tourism: profitability and revenue management implications
Journal of Travel & Tourism Marketing
2004 : VOL. 16:4, p. 7-20
 2004 Dacko, S. G.
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