search query: @indexterm Marketing expenditure / total: 26
references: 7-16 / 26
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7.
Un enfoque sugestivo: como se relacionan los gastos en publicidad con la cuota de mercado?
Harvard-Deusto Business Review
1990 : JUL-SEP, 43, p. 133-139
 1990 Schroer, J. C.
8.
R. and D. and marketing productivities from cross-sectional data: a study of German chemical corporations
R. and D. Management
1990 : Oct, Vol.20:4, P.323-327
 1990 Brockhoff, K.
9.
Research note : marketing budgeting practices of retailers.
European Journal of Marketing
1990 : VOL. 24:8, p. 40-45
 1990 Ramaseshan, B.
10.
How service firms set their marketing budgets.
Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 63-67
 1990 Filiatrault, P.
Chebat, J.-C.
11.
Defensive marketing strategy by customer complaint management.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 337-346
 1987 Fornell, C.
Wernerfelt, B.
12.
Marketing expenditure as capital investment.
European Journal of Marketing
1986 : VOL. 20:1, p. 83-94
 1986 Robinson, H.
13.
Le marche mondial des etudes : nos progres et notre avenir = Taking stock : our progress and our future.
Revue Francaise du Marketing
1985 : NOV-DEC, 105, p. 3-13
 1985 Cole, E.
14.
Consumption experience and sales promotion expenditure.
Management Science
1985 : SEP, VOL. 31:9, p. 1084-1105
 1985 Fornell, C.
15.
Verfügungsrechte und Unternehmensentscheidungen.
Zeitschrift für Betriebswirtschaft
1985 : APR, VOL. 55:4, p. 347-361
 1985 Finsinger, J.
Schneider, F.
16.
Marketing expenditures : investments or expenses.
Managerial Finance
1985 : VOL. 11:1, p. 16-22
 1985 Gillingham, D. W.
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