search query: @indexterm Marketing models / total: 446
references: 7-16 / 446
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7.
The rise and fall of the Latin Square in marketing: a cautionary tale
European Journal of Marketing
2005 : VOL. 39:3-4, p.328-350
 2005 Hamlin, R.P.
8.
Sausages and modelling advertising
Admap
2004 : SEP, VOL. 39:8 (453), p. 46-49
 2004 Weaver, K.
9.
Market models and modelling
Admap
2004 : SEP, VOL. 39:8 (453), p. 12-13
 2004 White, R.
10.
An organizational communication-based model of individual customer orientation of nonmarketing members of a firm
Journal of Strategic Marketing
2004 : VOL 12:1, p. 29-56
 2004 Goebel, D. J.
Marshall, G. W.
Locander, W. B.
11.
The employee-customer satisfaction chain in the ECSI model
European Journal of Marketing
2003 : VOL 37:11-12, p. 1703-1722
 2003 Vilares, M. J.
Coelho, P. S.
12.
The community readiness model : a complementary approach to social marketing
Marketing Theory
2003 : VOL 3:4, p. 411-425
 2003 Kelly, K. J. (et al.)
13.
The Kohonen self-organising map as an alternative to cluster analysis : an application to direct marketing
International Journal of Market Research
2003 : VOL 45:2, p. 191-211
 2003 Curry, B (et. al)
14.
Mining Customer Product Ratings for Personalized Marketing
Decision Support Systems
2003 : MAY, VOL. 35:2, p. 231-244
 2003 Cheung, K.-W.
15.
Brand equity in cooperative business relationships : exploring the development of a conceptual model
Marketing Theory
2003 : MAR, VOL. 3:1, p. 37-57
 2003 Durme, J. Van
Brodie, R.J.
Redmore, D.
16.
Strategic Marketing Models for a Dynamic Competitive Environment
Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 63-78
 2002 Karin, I.
Preiss, K.
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