search query: @indexterm social marketing / total: 86
references: 7-16 / 86
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7.
Alliances between brands and social causes: the influence of company credibility on social responsibility image
Journal of Business Ethics
2010 : OCT, VOL. 96:2, p. 169-186
 2010 Alcaniz, E.B.
Caceres, R.C.
Curras, R.
8.
Countering consumption in a culture of intoxication
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1279-1294
 2010 Fry, M-L.
9.
Social marketing and social influences: Using social ecology as a theoretical framework
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1181-1200
 2010 Collins, K.
Tapp, A.
Pressley, A.
10.
Editorial - Parameters of transformational marketing
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1161-1164
 2010 Broderick, A.J.
Kipnis, E.
11.
Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 661-679
 2009 Bettany, S.
Woodruffe-Burton, H.
12.
Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 643-659
 2009 Hackley, C.
13.
Strategies for online communities
Strategic Management Journal
2009 : MAR, VOL. 30:3, p. 305-322
 2009 Miller, K.D.
Fabian, F.
Lin, S-J.
14.
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
European Management Journal
2009 : JUN, VOL. 27:3, p. 197-212
 2009 Kaplan, A.M.
Haenlein, M.
15.
Cause for event: not-for-profit marketing through participant sports events
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 945-958
 2008 Taylor, R.
Shanka, T.
16.
Is the marketing concept always necessary?: The effectiveness of customer, competitor and societal strategies in business environment types
European Journal of Marketing
2008 : VOL. 42:1/2 p. 222-237
 2008 Ward, S.
Lewandowska, A.
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