search query: @journal_id 69 / total: 714
references: 7-16 / 714
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7.
The effect of output controls, process controls, and flexibility on export channel performance (Betrieblicher Export)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 22-38
 1997 Bello, D. C.
Gilliland, D. I.
8.
The company and the product. Corporate associations and consumer product responses (Neue Produkte; Corporate Communication)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 68-84
 1997 Brown, T. J.
Dacin, P. A.
9.
The effects of organizational differences and trust on the effectiveness of selling partner relationships (Verkaufsstrategie; Verkäufereinsatz)
Journal of Marketing
1997 : JAN, VOL. 61:1, p. 3-21
 1997 Smith, J. B.
Barclay, D. W.
10.
The management of customer contact service employees. An empirical investigation (Arbeitsverhalten)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 52-70
 1996 Hartline, M. D.
Ferrell, O. C.
11.
Collaborative communication in interfirm relationships. Moderating effects of integration and control (Unternehmenskooperation)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 103-115
 1996 Mohr, J. J.
Fisher, R. J.
Nevin, J. R.
12.
Enhancing helping behavior. An integrative framework for promotion planning (Marketingplanung; Marketingberatung)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 33-49
 1996 Bendapudi, N.
Singh, S. N.
Bendapudi, V.
13.
A reexamination of the determinants of consumer satisfaction (Verbraucherforschung)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 15-32
 1996 Spreng, R. A.
MacKenzie, S. B.
Olshavsky, R. W.
14.
Aggressive and predatory pricing: a framework for analysis
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 87-102
 1996 Guiltinan, J. P.
Grundlach, G. T.
15.
Marketing in hypermedia computer mediated environments. Conceptual foundations (Mediaanalyse)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 50-68
 1996 Hoffman, D. L.
Novak, T. P.
16.
Company advertising with a social dimension and the role of non-economic criteria (Advertising Management; Unternehmerische Sozialverantwortung)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 71-87
 1996 Drumwright, M. E.
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