search query: @indexterm Effectiveness / total: 756
references: 70-79 / 756
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70.
25 years of 'Advertising Works'
Admap
2005 : VOL. 40:2, p. 37-39
 2005 Green, L.
71.
How to make the most of radio
Admap
2005 : VOL. 40:1, p. 14-15
 2005 White, R.
72.
Steps to implementation
European business forum EBF
2005 : SPRING, 21, p. 10-13
 2005 Scholes, J.
73.
Die Einsatzmöglichkeiten vergleichender Werbung - eine empirische Analyse zur Wirkung des neuen Instruments
Betriebswirtschaft
2004 : SEP/OCT, VOL. 64:5, p. 591-620
 2004 Rennhak, C.
Schwaiger, M.
74.
How to measure ordinary marketing
Admap
2004 : MAY, VOL. 39:5 (450), p. 39-42
 2004 McDonald, C.
Kennedy, R.
75.
On the empirics of foreign aid and growth
Economic Journal
2004 : JUN, VOL 114:496, p. 191-216
 2004 Dalgaard, C-J.
Hansen, H.
Tarp, F.
76.
Development effectiveness: what have we learnt?
Economic Journal
2004 : JUN, VOL 114:496, p. 244-271
 2004 Collier, P.
Dollar, D.
77.
The waste in advertising is the part that works
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 375-389
 2004 Ambler, T.
Hollier, E.A.
78.
Impact of gender differences on the evaluation of promotional emails
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 360-368
 2004 Phillip, M.V.
Suri, R.
79.
Decay effects in online advertising: Quantifying the impact of time since last exposure on branding effectiveness
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 327-332
 2004 Havlena, W.J.
Graham, J.
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